The Badminton World Federation (BWF) has confirmed BK8 News as the Presenting Partner of the BWF Thomas & Uber Cup Finals 2026. In a statement published on 22 April 2026 on its tournament site, the BWF said BK8 News will support the team championship through enhanced media coverage and content-led initiatives.
The agreement extends BK8's growing relationship with badminton's global governing body. BK8 was previously named the BWF's official betting partner for major championships in April 2025, with sponsorship visibility at the TotalEnergies BWF Sudirman Cup Finals 2025, the TotalEnergies BWF World Championships 2025, and the HSBC BWF World Tour Finals. The 2026 Thomas & Uber Cup Finals deal marks BK8 News' first standalone Presenting Partner role at a BWF flagship event.
"A flagship team competition"
Owen Leed, Commercial & Communications Director at the Badminton World Federation, said the partnership reflects the rising commercial profile of the federation's premier championships:
"We are delighted to welcome BK8 News onboard for our flagship team competition, the BWF Thomas & Uber Cup Finals 2026. The collaboration highlights the rising commercial strength of our premier championships and supports broader international exposure through BK8 News' media reach."
— Owen Leed, Commercial & Communications Director, BWF
"A major milestone for BK8 News"
Michael Gatt, Managing Director of BK8 News, said the agreement is a significant step for the brand:
"We are excited to be a Presenting Partner of the prestigious BWF Thomas & Uber Cup Finals 2026, a tournament with a rich legacy and one of the most anticipated events on the global badminton calendar. This partnership marks a major milestone for BK8 News, providing a global stage to elevate our brand and bring fans closer to the excitement of world-class badminton through engaging content, storytelling, and immersive experiences."
— Michael Gatt, Managing Director, BK8 News
Deal facilitation
The deal was facilitated by Infront, BWF's commercial and broadcast partner, with support from Outlast Sports & Entertainment. Salauddin Sinnakandu, CEO of Outlast Sports & Entertainment, commented: "This collaboration marks a noteworthy milestone, and we look forward to seeing the ways it will evolve and the impact it will create."
About the tournament
The BWF Thomas & Uber Cup Finals is the world team championship for men's (Thomas Cup) and women's (Uber Cup) badminton, contested every two years between the world's top-ranked national teams. It draws some of the largest international audiences on the global badminton calendar.
About BK8
BK8 is a leading online gaming brand operating across Asia since 2015, licensed by the Government of the Autonomous Island of Anjouan, Union of Comoros (Licence No. ALSI-202504032-FI2) and independently tested by BMM Testlabs. BK8's wider sponsorship portfolio includes BK8 Gresini Racing in MotoGP, Burnley F.C., and an extended history of BWF event partnerships, alongside Asian betting partnerships with major European football clubs.
Source: BWF official announcement, "BWF Announces BK8 News as Presenting Partner of the BWF Thomas & Uber Cup Finals 2026", published 22 April 2026.